What you say on your Web site is critical in conveying a message to a potential customer or client. Writing pursasive text is as much an art as a science.
We do this. We do that. It is typical to write content in “we-we” talk. Web site owners focus on what “we do” instead of the [...]
Archive for May, 2008
Converting users to customers. Take the “we-we” challenge…
Posted in Conversion, tagged Conversion, keyword research, return on investment, roi, seo, wordtracker on May 19, 2008 | 2 Comments »
What does your Web site say to Search Engines?
Posted in Keyword Optimization, tagged keyword density, keyword discovery, keyword research, landing page optimization, online marketing, web site design, web site development, wordtracker on May 11, 2008 | Leave a Comment »
Every page of your Web site has the potential to be a landing page for a user seeking your services or products. Users don’t exclusively enter your Web site through the homepage. Keyword phrase optimization of every key page of your Web site is critical to increase the chances that one of your Web pages [...]
