Search Engine Optimization strategies bring awareness to your Web site. Understanding your target audience and conveying a message that resonates with visitors is the key to great SEO.
GrokDotCom published this amazing story that illustrates the difference between conveying information and communicating a message that resonates with your target audience. When you know who you are speaking to, [...]
Archive for the ‘Conversion’ Category
Balancing SEO & User Friendly – It’s not what you say. It’s how you say it.
Posted in Conversion, tagged search engine optimization, seo campaign management on September 30, 2008 | 1 Comment »
Smart 404 Error Page Saves the Day
Posted in Conversion, On-Page SEO, tagged 404, Conversion, error page on August 19, 2008 | Leave a Comment »
Google Analytics was reporting a client’s Error page as the 3rd hottest page on the Web site. Obviously there was a problem but the biggest mystery was that although visitors were getting a 404 Page Not Found Error, through the Google Analytics Navigation Summary I could see that visitors encountering the 404 Error were continuing to find [...]
Converting users to customers. Take the “we-we” challenge…
Posted in Conversion, tagged Conversion, keyword research, return on investment, roi, seo, wordtracker on May 19, 2008 | 2 Comments »
What you say on your Web site is critical in conveying a message to a potential customer or client. Writing pursasive text is as much an art as a science.
We do this. We do that. It is typical to write content in “we-we” talk. Web site owners focus on what “we do” instead of the [...]
